To challenge, change and grow as a person in an unprecedented environment
Soon after Tokyo was announced as the host city, Inoue decided to leave the PR firm and join the organising committee. The deciding factor was the emotion he felt at the London 2012 Games. The Olympic and Paralympic Games have the power to unite the host country and also the world. Inoue’s ambition is to make what he saw personally in London happen in Tokyo.
Working in PR, Inoue has a variety of missions. In addition to the obvious aspects of planning and drafting ideas to shape the general PR policy, information must be disseminated to improve internal cooperation, and relationships and coordination must be managed with the national and local governments, sponsors and advertising agencies. In all these aspects, the message and information to be communicated and how they are expressed become crucial.
“I utilise the skills honed during my time working at advertising agencies and PR firms. I used to have an inferiority complex regarding what I saw as my weaknesses. However, now I feel that I’m able to take advantage of my wide array of knowledge about media, events, the web and sports, as well as my experience dealing with corporate culture and co-working with people with a variety of interests.”
However, this is not a workplace where you can rely on past successes alone. Since there are no precedents, everyone must be flexible and be prepared for the next challenge. We are aiming for a performance that can bring a positive change for Japan and for the world. There is no other situation where such self-improvement can be attained.
How high can Inoue reach by combining his previous experiences with the overwhelming opportunity for growth that is Tokyo 2020? Four years have passed since joining the team, and Inoue’s inferiority complex had, without him noticing, changed into a sense of self-expectation.